Steph Curry and His Three Pointers Makes Brita Execs Mouths Water

Last night, Steph Curry showed off the skills that made him the NBA’s MVP, during an incredible three-point shootout with Sacramento Kings’ Omri Casspi.

The two players turned the final 3:15 of the second quarter of last night’s game into a shooting match that will end up on highlight reels for generations. There’s little doubt that the executives at Brita could hear the cash registers ringing in their heads as Curry’s three-pointers seemed to flow like the water he is promoting.
The Golden State Warriors’ star player has signed on to endorse Brita, its products and the benefits of water over the next three years.

“Drinking water is essential to a healthy lifestyle. Water is my drink. I like that Brita makes tap water taste good, so you don’t need to spend money or waste plastic with bottled water.” – Steph Curry

An advertising campaign for print will begin in January while television ads featuring Curry will start in March.