Jay-Z Is Backing A New Plant-Based Movement Called "The Greenprint"

Marco Borges is an exercise physiologist, in addition to being a New York Times/International Bestselling author.
Oh, and he is the CEO and Founder of 22 Days Nutrition, which he co-owns with Jay-Z and Beyoncé.
Now he’s spinning Jay’s classic Blueprint albums into an inclusive and wide-ranging plant-based movement called The Greenprint.
Inspiring millions of people to experience the benefits of combining plant-based foods with habit formation, Marco has brought plants to the masses and become one of the foremost leaders in the industry.
He has transformed countless lives and worked with some of the top names in entertainment such as Beyoncé, Jennifer Lopez, Shakira, Ryan Seacrest, Pharrell Williams, Sean Combs, and many more.
Marco’s mission with The Greenprint is to elevate awareness and action around the boundless benefits of plant-based foods and its effect on you, your family, your community, and the planet. The Greenprint is comprised of four primary initiatives: the digital tool, book, documentary, and clinical trial.

The Digital Tool

The Greenprint Project is an enlightening web-based digital tool, which beautifully illustrates the positive lifetime impacts that even a few plant-based meals can have on the planet – from cutting carbon emissions to reducing water usage.
Users of The Greenprint Project will earn a chance to win one of the greatest giveaways in music – Beyoncé and Jay-Z tickets for life.
“The information is hard to ignore. The benefits of a single plant-based meal a day can have such a profound impact on our health and the environment…We want to challenge you as we challenge ourselves to move towards a more plant-based lifestyle and acknowledge you for standing up for your health and the health of the planet.” Jay-Z and Beyonce

The Book

Acquired by Harmony Books, as imprint of the Crown Publishing Group at Penguin Random House, “The Greenprint: Plant-Based Diet, Best Body, Better World,” is a life-altering manifesto and groundbreaking plan for changing your relationship with food and creating long-term, plant-based habits that will improve your health, your weight and the planet.
With meal plans, more than 60 delicious recipes, step-by-step guidelines, and inspirational success stories, the book will forever change your approach to food and your perspective on health.
Designed for rapid and permanent weight loss, increased energy, boosted metabolism, and reduction of inflammation, “The Greenprint” is the architecture for what is perhaps the world’s most powerful diet.
The Greenprint book will be available everywhere books are sold on December 31, 2018.

The Documentary

Executive Produced by Executive Produced by 51 Minds Entertainment, Major TV, Marco Borges, and Jay-Z, The Greenprint will explore the impact of a plant-based diet on the individual, the family, the community, and, ultimately, the world.
The Greenprint will tackle the real-life obstacles of underserved communities, and uncover solutions anyone can adopt. Anchored by clinical experts and some of the biggest names in entertainment, music and sports, The Greenprint will speak to a new audience in a style all its own. More than just a documentary, The Greenprint is an urgent movement that all starts with food.
The Greenprint Documentary is projected to release Fall 2019