Shaq Has A New Hustle As Co-owner Of World's First Coffee Shot

FORTO Coffee, maker of the World’s 1st Coffee Shot and America’s #1 Organic Ready-to-Drink Coffee has linked with Hall of Famer and businessman Shaquille O’Neal, who is the new a co-owner of the company and the new face of the FORTO brand.
The alignment with Shaq, coupled with a $20 million investment last year, including $15 million invested by Keurig Dr Pepper, puts FORTO on the path to become a household name in coffee.

“I can enjoy a FORTO Coffee Shot anytime, anywhere. Plus, it’s organic, tastes great, and best of all, it fits in my pocket. These coffee shots have given me the energy to stay active and I’m excited to be at the forefront of the future of coffee.” – Shaquille O’Neal

As FORTO’s global ambassador, Shaq will headline the brand’s multi-channel marketing campaign, which launches across TV, out of home, in-store, digital and social media in the coming year.
Shaq has had unprecedented success as an investor, business owner and entrepreneur.
FORTO Coffee Shots are the perfect fit for Shaq’s busy lifestyle, providing him with fast-acting and great-tasting energy that lasts all day long.
FORTO Coffee Shots are available in more than 50,000 retail locations nationwide, as well as online on Amazon and at