Rapper Fat Joe hit the stage at Market America/SHOP.COM at the company’s 2015 International Convention in Greensboro, North Carolina. Fat Joe is the company’s President of Urban and Latino Development. He explained why Shop.com is a great way for consumers to shop. But it also offers the chance to become an entrepreneur with sister company Market America. “More and more people are realizing they need to take control over their financial future by owning their own business with Market America and Shop.com,” Fat Joe said.