What Exactly Is Psychedelic Water?

Psychedelic Water recently teamed with Urban Outfitters to launch Psychedelic Water into 130 stores nationwide and on UrbanOutfitters.com. The new partnership marks a remarkable national shift in psychedelics going mainstream. 


Psychedelic Water has infiltrated pop culture, recording studios, colleges, music festivals, travelers, artists, social media, and more. They have gained viral TikTok popularity with more than 15 million views and fanatic devotees, including leading journalists who have raved about its taste, effects, and mission in Business InsiderInside HookMashedViceThrillistFoodbeast, and more.

The brand was co-founded by super producer Murda Beatz, who is also an investor in Strike and Triller. He decided to invest some of the millions he made producing for artists like X, Y and Z.

“My mentality started to change around 24 or 25. Before, I’d always just think of that night in the studio. You don’t really think about when you’re going to be 28, or 30, but then I just started growing up more and thinking of the future,” Murda Beatz said. ” I got really passionate about investing money and getting into other things off of music, like real estate, startup VC stuff and crypto.”

Powered by a psychoactive, lightly carbonated blend that creates a sense of euphoria for a hangover-free experience, the addition of Psychedelic Water to the Urban Outfitters’ lifestyle lineup offers the sober-curious and non-alcohol drinkers a new way to elevate their mood.


The trendsetting brand is only just getting started. In its first year, Psychedelic Water expanded into 250+ retail locations across the United States, including Erewhon Market and Foxtrot. They also continue to dominate online sales through Amazon, their Official Website, Walmart Online, UberEats, GrubHub, and DoorDash. They blaze a new trail demystifying psychedelics across the county and emerging as a leader in the movement to make psychedelics mainstream.


Created with organic and sustainably sourced kava root, damiana leaf, and green tea leaf extract, Psychedelic Water’s breakthrough formulation allows for a state of mind to help express your authentic and inspired self.

Prickly Pear is the newest juicy flavor in the Psychedelic Water lineup, with Hibiscus+Lime, Blackberry+Yuzu, and Oolong+Orange Blossom rounding out the mouthwatering collection.