Lucky Charms Brand Manager Explains Hilarious – and Innovative – Contest With Rapper Biz Markie

Rapper Biz Markie has linked up with Lucky Charms to host a social media contest to win a coveted box of Marshmallow Only Lucky Charms.

Lucky Charms

According to General Mills, the company has received countless emails, calls and letters from fans of the brand requesting a box filled with just marshmallows.

Biz Markie and Lucky Charms

While a box has never been found in stores, General Mills is releasing 10 limited boxes in a new campaign. #lucky10sweepstakes featuring Biz.

“We wanted to tap into where that love is and it’s across Facebook, Twitter and Instagram. Lucky Charms is one of the most Instagrammed cereals and these platforms are the right place to ignite and connect to the passion we hear about,” said Amanda Hill, associate marketing manager, Lucky Charms. “We wanted to have a little fun and connect with our fans. It needed to be easy and accessible for everyone to have a chance to win and celebrate what makes us, us – the marshmallows.”