Rap star Jay-Z has his sights set on Uganda, where he is helping to jumpstart a digital revolution in music, with a major new partnership with MTN Uganda.
Tidal has announced a new partnership with the leading communications operator in Uganda offering mobile & fixed telecommunications, MTN Uganda.
“At MTN we believe that everyone deserves the benefits of a modern, connected life. This partnership with TIDAL further demonstrates our strategic vision to lead the delivery of a bold, new digital world to our customers by making music more available on their smartphones.” XOlivier
One product innovation MTN will add to the TIDAL subscriptions is the inclusion of data.
MTN subscribers will be given the choice between daily, weekly and monthly packages payable only via Mobile Money (MoMo),” said Olivier.
The partnership provides MTN Uganda customers a variety of options for a data-inclusive TIDAL membership as part of their mobile plan to gain access to exclusive high-quality streaming music, videos, concerts and more.
“Africa is a continent that has long been an inspiration for music heard around the world and TIDAL is excited to highlight the vibrant musicians on our platform. TIDAL is also thrilled to bring a new wave of digital music to Uganda as part of this collaboration,” said Lior Tibon, COO TIDAL.
Tidal and MTN Uganda are organizing an exclusive Collaboration Conference and ‘The MTN TIDAL Experience’ which will be held on September 27 and 28th.
“The Collaboration Conference will exclusively be attended by artists, music producers and promoters. The conference aims to bring artists together to learn about the evolution of the music industry across the globe and how to expand locally along with the help of TIDAL. Following the conference, ‘The MTN TIDAL Experience’, featuring dancehall artist Kranium, will be for a select group of fans. Other confirmed performers include Nigeria’s DJ Spinall, our very own Beenie Gunter and local DJs are set to host the experience which will be held at the MTN Headquarters.”