Hip-Hop has come very far since its inception back in 1973.
We have witnessed the rise of the genre, which has also spawned off many sub-genres, including “Gangster Rap,” “Emo Rap” and the latest, “Mumble Rap.”
Well there’s also a subgenre called “Cat Rap” where artists rhyme about their favorite animal – cats.
It sounds crazy, but it’s becoming big business for one rapper out of Baltimore, who recently struck a deal with the Arm & Hammer brand.
iAmMoshow is the internet’s premiere Cat Rapper. Born and raised in Charm City, he combined his passion for rap and cats to defy the odds and build a name for himself.
Some of his most popular songs include “Cat Bath Rap,” “Cat Emotions” and “Cat World” and he currently has three albums available on YouTube, Spotify, Google Play, Amazon Music, Deezer, Apple Music and iHeartRadio.
Currently living in Portland, OR with his five cats – Black $avage, Sushi, Tali, MegaMam, and Ravioli – iAmMoshow is on a mission to inspire the world, sharing with others the lessons he has learned.
iAmMoshow wants to inspire his fans to never give up and to pursue their dreams, no matter how impossible they may seem.
He uses catchy lyrics and an infectious smile to spread his positivity and love for cats.
For those who are wondering how iAmMoshow has five cats and still maintains an odor-free house he reveals his secret in the lyrics of “Slide.”
In “Slide,” he tackles one topic of cat ownership that is often dreaded, cleaning the litter box.
To help raise awareness for trap-neuter-return programs, Arm & Hammer has pledged to donate $10,000 to Mac’s Fund if the “Slide” video hits one million views by January 31, 2019.
“Whenever people come to my house they say ‘you have five cats and I don’t smell a thing,'” said iAmMoshow, The Cat Rapper. “I wanted to write the ‘Slide’ rap because I’ve always been a fan of Arm & Hammer cat litter. Not only is it easy to clean because it doesn’t stick to the sides of the litter box, but it also doesn’t leave dust particles on my cats. Slide litter keeps my house and my cats so fresh and so clean.”
With more than 420,000 Facebook followers, iAmMoshow has built a strong online community for people to encourage and support one another’s fondness for cats.
Having just released his third album, his songs help educate and raise awareness about issues related to cat welfare.
Topics include, supporting animal shelters, trap-neuter-return programs, the benefits of not declawing cats, adopting verses shopping for a cat and a reminder to consider adopting black cats, which are often overlooked or unwanted.
“iAmMoshow’s work aligns with many of our core values around celebrating the unique bond between pet owners and their pets and supporting organizations dedicated to cat health and welfare,” said Elizabeth Joe, Group Brand Manager, Arm & Hammer Pet Care. “We appreciate the amount of playfulness and fun iAmMoshow brings to his songs which made us eager to collaborate with him. We hope people enjoy “Slide” and it makes a chore like cleaning the litter box more enjoyable.”
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