Playboi Carti Aims For Success With His Own Wine Brand 

Playboi Carti has always been about working hard and playing harder. 

And now, he’s taking that work ethic to a whole new level with his wine brand, The Hardscatto.

Thomas Ashbourne Craft Spirits, an all-female-led company specializing in creating exuberant high-quality wines and cocktails derived from Michelin -starred cocktails, has partnered with Playboi Carti to create The Hardscatto.

“We’ve been focused on sourcing high-proof, premium spirits with the best natural ingredients to elevate the Thomas Ashbourne portfolio above the pre-made cocktail standard.”

Cara Kamenev, CEO, Thomas Ashbourne Craft Spirits

“With the help of our celebrity partners, each flavor profile was meticulously crafted and demanded the highest standards in taste, quality, and sophistication. We’re here to dispel the myth that bespoke, high-end cocktails can only be enjoyed in certain settings by certain people. Our brand will provide consumers a high-quality beverage comparable only to the best bar-made cocktails that can be enjoyed anytime, anywhere.” 

Jordan Terrell Carter, popularly known as Playboi Carti, is a rapper, singer, and songwriter. Playboi Carti’s self-titled debut mixtape was released in April 2017, which included singles “Magnolia” and “Woke up like this,” which were included in Billboard Hot 100. 

Die Lit, his debut studio album, was released in May 2018. It debuted at number three on the US Billboard 200. 

Playboi Carti’s success has led him to collaborate with many other artists such as Lil Uzi Vert, ASAP Rocky, and Kanye West.

The rapper isn’t the only celebrity getting in on the wine game. Jay-Z, Drake, and Diddy have all created their own brands, and Playboi Carti is following in their footsteps. 

With Thomas Ashbourne, he has found the perfect partner to help him create a wine that is truly his own.

The Hardscatto is a high-proof wine that reflects Playboi Carti’s unapologetic and luxurious lifestyle. Made with muscat blanc grapes, peach, apricot, and elderflower, the vodka-infused wine has a light and refreshing flavor that is perfect for any occasion. It is also gluten-free and kosher, making it accessible to everyone.

Thomas Ashbourne also partnered with other global celebrities such as Sarah Jessica Parker, John Cena, Vanessa Hudgens, Rosario Dawson, and Ashley Benson to create unique flavor profiles that represent their brands.

“I’ve tasted some pretty extraordinary cocktails over the years and in my travels, but our Thomas Ashbourne Perfect Cosmo is up there among the very best,” said Sarah Jessica Parker, co-founder of Thomas Ashbourne. “We took the process very seriously; tasting different recipes, exploring a variety of ingredients, and seeing how flavors can come together like art. This particular cocktail, while being closely associated with a well-known character I’ve played for many years, is also a personal favorite in my own life. I hope others find it as enjoyable and refreshing as we do.”

“To me, the Thomas Ashbourne brand vision is to be the world’s most trusted bartender. I’m partial to The Old Fashioned but ALL of the incredible craft cocktails from Thomas Ashbourne embrace a social lifestyle of fun, conversation, and memorable moments with quality, convenience, and unparalleled consistency,” added John Cena, co-founder of Thomas Ashbourne.

The Hardscatto is available in 375ml bottles, two-packs, and eight-pack cans. It can be purchased online at and from select retailers nationwide.